Suprédac has provided writing, translating and interpreting services to private and public entities since 2007. In 2013, Suprédac commissioned atelier à propos to reflect its professionalism and its shift towards the upmarket segment through the creation of a new visual identity, new printed communication media and a new website. However efficient at addressing the technical proficiency of Suprédac, the previous visual identity did not reflect the quality of the company’s various services nor its respect for a certain form of writing tradition.Suprédac and atelier à propos chose to communicate on the concept of writing as opposed to drafting. Atelier à propos used aesthetics from the dictionary, the theatre, the fine book and the phonetic alphabet and based its work on the visual interpretation of rhetoric, that is to say typography, thus shifting Suprédac’s positioning at the centre of its core business. Innovation within tradition, a concept dear to Suprédac, is revealed by the simultaneous use of the Granjon by George W. Jones, itself inspired by the Garamond punch, and Max Miedinger’s Helvetica, a modern typography icon.
visual identity, printed material, communication media, editorial concept & website design
atelier à propos for Suprédac 2014