Le Scoop Café Café is a French restaurant known for serving the best hamburgers in Paris. In 2014, le Scoop Café commissioned atelier à propos to redesign its visual identity and apply it to its online and offline communication media. The new visual identity had to reflect the restaurant, a mixture of a French brasserie, an American diner and an Irish pub; and its owner, welcoming with an off-the-wall sense of humour. Le Scoop Café lacked more than just a visual identity, it lacked an actual identity. The first task of atelier à propos was to give it one. Le Scoop Café started as a French restaurant that served beer and hamburgers, while broadcasting soccer games. It is now "The seul and only Franglish café of Paris", a living tribute to American cuisine, beer from across the Channel and French sense of humour.
visual identity, editorial concept, posters, printed material, website and online communication
atelier à propos for Le Scoop Café 2015