atelier à propos was approached in 2014 by a Parisian start-up offering concierge services to small companies.
atelier à propos came up with the name Quatre Épingles, as well as a simple and elegant brand identity to go along with it. As the French expression être tiré à quatre épingles
(to be pulled by four pins) corresponds to the English spick and span
, the brand identity needed to reflect both the tidiness and the chic.
Bornes & Obstacles