atelier-à-propos-les élégantes atelier-à-propos-les élégantes atelier-à-propos-les élégantes
task given to the atelier à propos

Les élégantes by Pauline B. commissioned atelier à propos once again in 2014 when it launched its second collection of hats and hairdresses. This collection used new colors as well as softer and airlier fabrics than the ones of the 2013 collection. Atelier à propos had to reinvent its work from the previous year and come up with new photographic and typographic designs. The use of pastel-shade fabric along with plaited banana leaves reminded atelier à propos of wagashi, a type of delicate and refined Japanese pastry. Les élégantes by Pauline B. launched in 2014 a consistent and particularly delicate collection, using transparent and intense fabrics, with pastel shades and soft textures. Inspired by traditional Japanese pastry art, atelier à propos chose to create its typographic design with sensitivity and to connect typography and photography together. Whereas the names of each model were on the front line for the 2013 collection, in 2014 they fade sensitively behind a flower, a feather, or a veil
atelier-à-propos-les élégantes atelier-à-propos-les élégantes atelier-à-propos-les élégantes atelier-à-propos-les élégantes atelier-à-propos-les élégantes atelier-à-propos-les élégantes atelier-à-propos-les élégantes atelier-à-propos-les élégantes atelier-à-propos-les élégantes atelier-à-propos-les élégantes



visual identity, photo shoot, editorial concept,
typographic compositions, communication cards & website
atelier à propos for les élégantes by Pauline B.
www.leselegantes-paulineb.com
2014