atelier-à-propos-ADS atelier-à-propos-ADS
task given to the atelier à propos

ADS Consultants is an independent consulting company. Created in 1996 it aims at providing long-term support to companies in their organizational and IT management projects. In 2014, the company issued a call for tender for the transformation of its visual identity into something modern, sleek, elegant and straightforward. The goal of the new visual identity was to refresh the company’s image and standardize its formal and editorial content on its on- and offline media. ADS Consultants inspire atelier à propos with a minimalist design, based on the three letters A, D and S to which the atelier gives a whole new meaning: Analysis, Diagnostic, and Solutions, the three main steps of the consulting process. This new identity thus provides ADS with a significantly refreshed and modernized image and puts the company’s expertise at the centre of its graphic identity. It illustrates the consulting company’s true positioning by using an elegant and easily adaptable design.
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atelier à propos for ADS Consultants
call for tender
2014