Bornes & Obstacles, better known by the acronym B&O, is a company which designs, installs and maintains urban equipment. For its 10th anniversary, B&O commissioned atelier à propos to fully rethink its visual identity by designing a new logo as well as new on- and offline communication media. Atelier a propos renewed B&O’s overall visual identity and consistently adapted it, and thus displayed the company’s core values of professionalism, reactivity and adaptability.Bornes & Obstacles is known within the industry for the quality of its flagship product: the automatic retractable bollard. The new B&O logo reflects both its shape and its conception by being simple, elegant and intuitive. The colors, carbon grey and celadon green, illustrate the company’s philosophy: to include a technical product in the broader issue of marking off pedestrian areas within cities. The use of Tobias Frere-Jones' Gotham brings the final touch to the logo’s design and gives it it's homogeneity.
visual identity, technical documentation, visual creation, editorial concept & website
atelier à propos for B&O www.b-et-o.fr 2014